Before I take on any project, I build time into the process for research. I look at your issue through a strategic lens to tune in and turn on your audiences. Then, I leverage the everyday media and culture around us to move your ideas forward. These tactics are rooted in deep, deep strategy and maybe a little UFO magic.
Our work together will look a lot like the following:
— 1
THE NEED
Each project starts with a free 30-minute meeting where we’ll start to uncover who you are, what you need, and how you define success.
— 2
THE Pitch
From there, I’ll create a proposal that outlines the project scope, budget, and timeline. I’ll also flesh out the team based on the needs of the project.
— 3
THE Dig
After the scope, budget and timeline are set, we will start to dig. I’ll review all internal docs, media stories, websites, and social media posts to fully understand your issue. I will also look at how your situation fits into the overall landscape, including a look at the upcoming calendar for particular opportunities.
— 4
THE Plan
With background research in hand, I’ll identify your goals and create a strategy to reach them. This plan will be entirely unique to your issue, timeline, and budget. It will also include a dose of pop culture.
— 5
THE Do
Last, I will help on the ground. I will build in a base number of implementation hours to help put your plan into action.
Ready to brainstorm?
“In winter, I plot and plan. In spring, I move.”
“Working with Claudette while she was in Florida was like being connected with an old friend. She was energetic, professional, responsive to the needs of her client and eager to learn about the cities and new people she was meeting. The entire project felt more like a labor of love than just a campaign.”