Creative comms
A strong and creative communications plan is especially important when launching a major initiative, campaign, or event. I will help you get clear on who you are, how you define success, and who you need in your audience. Of course, I’ll put it all together in a work plan and timeline, bringing in other strategists as needed.
Campaign Design
The right campaign can move your issue off the page and into life. I’ll work with you to determine your campaign goals, along with the right time to launch it. I’ll also look at and work with your messengers, as they are the ones who will build excitement and momentum about your campaign.
Content Development
What’s your story, & who needs to hear it? What should they do once they have?
Whether you need copy for your website, fundraising materials, or an Op-Ed piece, I can help with your writing needs. I take punctuation seriously and know that a thesaurus is our best friend.
Media Plan
Developing the right plan to reach reporters, bloggers, and other media is important to get the attention you want. I can develop a targeted media list for you and train you to be your own best media advocate.
Digital & live Events
Events are a great way to move your new messaging or campaign to the forefront. But what should you do while we are waiting for live events to come back? With a strong background in live events, I bring a deep sense of logistics and creativity into the digital space to design and produce compelling online events.
Fundraising Plan
I know this work takes resources. I love putting together budgets and can help you maximize the resources you currently have and brainstorm ways to grow your funds. I'll help you develop your event, communications or campaign strategy in a way that is fiscally sound and effective.
Pop Strategy
Any issue that you care about can be made better with pop culture on your side. Since the printing press was invented around 1440, mass culture has influenced our beliefs and actions. Think the revolution won’t be televised? Convinced it will? Let’s talk.
“Only when I’m dancing can I feel this free.”
“Claudette is a consummate community connector. Her team was instrumental in defeating an anti-affirmative action initiative on the ballot in Colorado in 2008 by spearheading events featuring the iconic feminist Gloria Steinem. The events were strategically marketed and attracted thousands of women who were mobilized to vote.”